William Morris – the pioneer who changed the art of interior design
January 20, 2026 · Andreas Magnusson

William Morris is one of the most influential names in interior design. His timeless patterns and philosophy of craftsmanship have shaped the way we view home and interior design to this day. Let's delve into the story of the man who wanted to make beauty accessible to everyone.
Who was William Morris?
Born in 1834 in England, William Morris became one of the most important figures in the Arts and Crafts movement. He was not only a designer, but also a poet, artist, writer and socialist. Morris strongly believed that beautiful objects should be accessible to all people, not just the wealthy.
His work was a reaction against the mass production of the Industrial Revolution. Morris saw how craftsmanship and quality were disappearing in favor of cheap, machine-made products. He wanted to revive the tradition of skilled craftsmanship and create beautiful, functional objects for everyday life.
Morris' iconic patterns
The most famous legacy of William Morris is undoubtedly his botanical patterns. His designs are inspired by nature with flowers, foliage and birds. Some of the most famous patterns include:
Strawberry Thief – perhaps his most beloved design, depicting thrushes stealing strawberries from his garden.
Willow Bough – an elegant pattern with willow and leaves floating across the surface.
Acanthus – a powerful and detailed pattern with acanthus leaves.
Pimpernel – a romantic pattern with flowers and vines.
These designs are as popular today as they were when they were created over 150 years ago, with a timeless quality that makes them work in both modern and classic homes.
How Morris influenced interior design
Morris's revolution in interior design was about more than just pretty patterns. He changed the way we decorate our homes. Before Morris' time, Victorian homes were often overcrowded with furniture and decorative objects. Morris wanted a simpler, more thoughtful interior design where each object had a purpose.
His philosophy can be summed up in the quote: "Have nothing in your houses that you do not know to be useful or believe to be beautiful". This was revolutionary for its time and influenced the entire interior design industry moving forward.
Morris founded the company Morris & Co. where he manufactured wallpaper, textiles, furniture and stained glass. All products were carefully designed with a focus on quality and craftsmanship. This way of working inspired a whole generation of designers and craftsmen.
William Morris patterns in today's home
What's fascinating about Morris' designs is how well they fit into modern homes. His botanical patterns can be used in so many different ways in interior design.
As wall art
Art prints with Morris patterns make fantastic eye-catchers on the wall. They work especially well in groups where you can combine different patterns for a dramatic effect. A large motif in the living room or several smaller ones in a gallery wall instantly creates character.
At Care of Posters, there is a selection of art prints inspired by botanical and vintage styles that harmonize perfectly with Morris's aesthetic. The prints are made on Fine Art paper, a 200 gsm FSC-certified premium paper with 12-color giclée printing. The age-resistant paper has a smooth, matte surface that gives a real quality feel, perfect for showcasing detailed designs.
Frame selection
When framing art prints with botanical or vintage motifs, the choice of frame is important. Morris himself highly valued natural materials, so a wooden frame in oak fits his aesthetic perfectly. The natural wood texture provides warmth and authenticity that complements the organic patterns.
A black ash frame can give a more dramatic and modern touch, while a white ash frame creates a light and airy feel. The natural grain of the wood makes each frame unique and adds to its beauty and character, just like Morris.
Combining Morris style with other styles
One of the strengths of Morris designs is how easy they are to combine with other interior styles. Here are some concrete tips:
In a modern home, you can use Morris patterns as a contrast to clean lines and minimalist decor. A colorful botanical motif stands out nicely against white walls and simple furniture.
In a country home, Morris patterns fit naturally with their connection to nature and craftsmanship. Combine with wooden furniture and natural materials for a harmonious whole.
In an eclectic home, you can mix Morris patterns with other vintage designs and modern elements. Don't be afraid to mix styles, it creates personality and depth.
In a classic home , Morris patterns are an obvious choice. They bring to mind English manors and timeless elegance.
Colors in Morris patterns
Morris worked with rich, earthy colors that he often made himself using natural dyes. Typical colors in his palette include:
- Deep green shades from foliage
- Warm terracotta and rust red tones
- Golden yellow and mustard gold
- Dark blue and indigo colors
- Muted pink and peach
These colors are easy to work with in interior design because they are not too strong or modern. They give the room warmth and depth without taking over.
Create a Morris-inspired home
If you want to capture the feel of Morris's aesthetic in your home, you don't have to redo everything. Here are a few things to consider:
Focus on quality over quantity. Morris wanted each item to be well-made and beautiful. Choose a few carefully selected pieces instead of filling the room with things.
Use natural materials. Wood, stone, linen and wool were important to Morris. These materials age beautifully and develop a patina over time.
Let nature inspire you. Botanical motifs, natural colors and organic shapes are central to Morris' aesthetic.
Consider craftsmanship. Choose items that show the work of the hand, whether it's handwoven textiles, ceramics, or wood carvings.
Create peace and order. Morris wanted well-thought-out rooms where everything has its place. Avoid overcrowding the rooms.
Where can you find Morris-inspired art?
At Care of Posters, there are categories that are perfect for those who love the Morris aesthetic. Explore the Botanical category for art prints with plants and flowers, or Retro & Vintage for motifs that exude timeless elegance. Abstract art can also work well if you want to mix modern elements into a Morris-inspired interior.
All art prints can be ordered with or without a frame, and delivery time is just 2-4 business days. This makes it easy to quickly change the feel of a room or complement your existing decor.
Morris' legacy lives on
William Morris died in 1896, but his influence lives on. His ideas about sustainability, quality and beauty are more relevant than ever in our time. In a world of fast fashion and mass production, Morris reminds us of the value of well-made things that last.
His designs continue to inspire new generations of designers and interior design enthusiasts, proving that timeless design never goes out of style, it just becomes more appreciated over time.
When you choose to decorate with Morris-inspired motifs, you are making more than an aesthetic choice. You are taking a stand for quality, craftsmanship, and a concern for our homes as spaces of both beauty and function. It is a legacy worth carrying forward.